Shangyup Kim · 김상엽

Currently building ZEP  ·  Seolleung, Seoul

I build products that turn ordinary education and events into experiences worth showing up for. Founder, operator, and product person — currently CEO at ZEP.

2021 — Now

Chief Executive OfficerNow

ZEP  ·  Gamification for education & events

Founded and lead ZEP — a metaverse platform that transforms typical education and event experiences into engaging, gamified ones.

2020 — 2022

Co-founder

Law&Good  ·  Part-time

Co-founded Korea's first litigation finance platform — the local Burford Capital. Served as product advisor.

2018 — 2021

Lead, New Features Team

NAVER Z  ·  ZEPETO

Led the web product squad — shipping one new product per month. The "suicide squad" 👾 for fast experiments around ZEPETO.

2017 — 2020

Co-founder

Dailyshot  ·  Part-time

Korea's first premium liquor subscription — the local Drizly. Full-stack engineer on a tiny founding team.

2017 — 2018

Product Manager

SNOW Corporation

PM for ZEPETO (AR research → product), Wit (chat-format community for teens), and visual contents automation. Helped set up SNOW Vietnam from the ground up.

2017

Intern

SpringCamp  ·  VC

Team excavation focused on student entrepreneurs. Community managing and event planning.

2016 — 2017

CEO

SeoulPrice  ·  스누프라이스

Built a local price comparison service across restaurants, cafes, fitness clubs, and salons. First product as a founder.

2016

Frontend Engineer, Intern

educast

2015

Frontend Engineer, Intern

AIM Global

2012

Summer Intern

Boston Consulting Group

2014 — 2017

Seoul National University

B.A., Venture Management (Interdisciplinary Major)

Student president, Entrepreneurship major — 2nd cohort (2014.09 — 2015.03).

2011 — 2017

Seoul National University

B.A., Management Science  ·  Summa cum laude

Society leader of debate society Imagine Better Society. Founded P.rogramming, a coding club for non-CS students. Subdirected MV / documentary / ad in video editing club M.ad.

2015

Shanghai Jiao Tong University  ·  上海交通大学

Business, Exchange Semester

Fall 2015 exchange. Team member, Enactus Shanghai.

I’m drawn to products that gather people around shared moments — markets, classrooms, parties, courtrooms, bars. If it changes how people show up, I want to build it.